Our founder, Gary Moorcroft, is a fourth-generation meat trader from South Africa. At the age of 10, Gary had his first experience with air-dried meat on his uncle Bill’s farm where the day’s hunt was cut into suitable pieces of meat and hung along lines spun on the sun porch. The cool, dry, and gentle breeze of pure winter air created the perfect conditions for naturally drying meat. Once dried, Gary and his cousins enjoyed the meat right off the line and shared their snacks with the hunting dogs.